CANVAS Corp Press

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CANVAS CORP. LAUNCHES LINE IN U.S. AND CANADA

Canvas Corp helps retailers capitalize on trends by developing Creative Home Décor Centers inside stores

SPRINGDALE, Ark.--(Business Wire)-- Capitalizing on several trends, Canvas Corp has launched its Canvas Home Basics(TM) product line in the U.S. and Canada. Homeowners are staying put, refinancing, and renovating and Canvas Corp products help them redecorate with ease and style, while keeping an eye on being 'environmentally smart'(TM).

The Canvas line includes an innovative, pre-mixed paint and putty system, easy to use Room Spacing Kits, hardware with a decorative twist, and a collection of stylish and functional totes for coordinating design projects.

The paint line offers consumers a low VOC paint with matching putty in neutral colors that make painting and wall repair a one-step process. The Room Spacing Kits, with instructions in English and French, are already in large demand by both consumers and trade. They offer a simplified way to visualize rooms and create a professional work plan.

Combining the enormous popularity of the craft and Do-It-Yourself markets, Canvas hardware components, in several stylish metal finishes, make putting the finishing touches to any room easier. All products in the Canvas line are created with minimal packaging and reusable containers to be environmentally friendly.

With Canvas Corp's in-store Do-It-Yourself Decor Centers, savvy homeowners, inspired by the plethora of home design television, books and magazines, can become true weekend warriors, finishing projects easily, on-time, on-budget and with style, thanks to a one-stop shopping experience within the stores they rely on.

The line, which offers professional grade home decor tools and accessories, is available for both the interior design market and the Do-It-Yourself consumer.

"We were inspired by interior designers and their approach to space, function and room design. The Canvas line is about starting and finishing a project efficiently and effectively on budget and with a creative flair," states Christine Meier, cofounder of Canvas Corp.

The Canvas Home Basics Creative Design Center will launch in JoAnn Etc Stores in the United States and in Zellers stores throughout Canada as well as several other retailers. To learn more visit www.canvascorp.com or call 866.376.9961. Reach Meier at cmeier@canvascorp.com.

Canvas Corp
Christine Meier, 866-376-9961
cmeier@canvascorp.com
www.canvascorp.com

Copyright Business Wire 2008

© Reuters 2008 All rights reserved

Canvas Corp. Taps Into the Desire for Simplicity

Source: Paint and Decorator Retailer Magazine
Publication date: February 2008

SIMPLICITY. That’s an important word for consumers as they go about the activities involved in keeping up their homes. Unfortunately, simplicity is not the word that usually comes to mind when consumers embark on a home improvement project. Many tend to think of the time and labor involved and the hassle they’ll experience if something goes wrong. Download article to read more

DYI Home Design

Source: Daily News; Los Angeles, Calif.
Publication date: December 11, 2007

Can't afford to hire an interior designer? The Canvas Home Basics Room Spacing Kits might be just the thing for you. The homespacing collection is a step-by-step kit that helps guide you through the design process, from planning to decorating, using the tricks and tools of the trade. By following four easy steps, you can create a design board to guide you through the purchasing of appropriate furniture, paints, fabrics and accessories for any room in the home. The kits sell for less than $10. To find a retail store near you, call (866) 376-9961 or go to www.homespacing.com.

Canvas Corp. Launches New Paint System for DIYers

From Coatings World - July 2007 ISSUE

Canvas Corp. has rolled out a complete paint system designed to offer DIYers an opportunity to simplify their weekend remodel projects.

The Canvas Home Basics Paint System includes primer, interior matte latex wall paint, sample size cans, furniture, cabinet and trim paint and latex wall putty.

The Canvas Home Basics Paint System includes primer, interior matte latex wall paint, sample size cans, furniture, cabinet and trim paint and latex wall putty. The wall putty allows DIYers to fill holes and blemishes with instant results without sanding or repainting necessary. To add to the simplicity of completing a project in a weekend, the wall putty comes in the same colors as the line of wall paint, thus eliminating the need to fill holes with putty, wait several hours for it to dry, sand and then repaint. The Canvas Wall Putty blends into the matte finish wall paint, dries quickly and enables the homeowner to move on to the next job.

Furniture, Cabinet and Trim Paint feature Diamondhard technology with a gloss finish that eliminates the sanding and priming process and adheres to almost any surface including finished furniture, cabinets, metal, brick, concrete, drywall, peg wall and plastic.

The low VOC paint system, which is manufactured in the U.S. based on strict Southern California requirements, meets manufacturing requirements in all 50 states.

In addition, Canvas Home Basics offers pre-mixed and easily matched paint that is environmentally friendly in the Canvas Naturals color palette, which includes seven neutral colors developed with interior designers for their universal appeal.

“Our primary goal was to create a system that would enable the homeowner to complete a remodeling or redecorating project with less frustration and more satisfaction,” said Christine Meier, vice president of marketing for Canvas Corp. “Our pre-mixed paint is modeled after the great paints of Europe and our entire product line is inspired by designers, created by merchants and designed for everyone.”

CANVAS CORP COINS THE PHRASE “HOMESPACING”

June 15, 2007/Springdale, AR -- Canvas Corp. announced the release of the Canvas Home Basics™ (CHB) Homespacing line, an innovative program that walks you through the space planning process.

“Homespacing” is the phrase coined by the Canvas Corp team that describes the creative process of researching, planning, creating and preserving visual documentation of spaces in the home. More simply put, it is an innovatively designed line of products that provides the tools and education to walk you through the design process and visually bring ideas to life.

Just as one would never buy a dress or suit without first trying it on, never should one buy a sofa or armoire without first seeing how it fits in the space. CHB provides the tools necessary to assist everyone in the planning process for room makeovers, furniture space plans, new home design, remodeling projects and more. The “Homespacing” line was created in ¼” scale; taking furniture and accessories to a manageable scale. Allowing you to create a variety of space plans in an 8.5”x11” format so that you can visually see how the space functions, balances and how the furniture and accessories fit into the space.

“We were inspired by the design process used every day by interior designers and wanted to create a product line that makes space planning and room design simple, easy and fun,” said Christine Meier, Co-Founder and Vice President. “By providing the tools, education and design tips, we are helping people make better decisions, create a plan and think through the design project from start to finish and in the end saving them both time and money.”

Inspired by the artistry of the interior designer, “Homespacing” begins with a series of hand drawn sketches of furniture and accessories that represent the furniture pieces in the homes today. These renderings were created in black and white line art and are in ¼” scale, allowing them to work in any room space. The Homespacing Kits begin with a wide range of repositionable rendered stickers, ¼” scale graph paper, a ¼” scale ruler, a blank design board, cardstock paper and foam mounting pieces; everything needed to create a design board like a pro.

The “Homespacing” process breaks down into four easy steps.

Step 1: Measure & Draw – Simply bring room into ¼” scale by measuring one square for one foot

Step 2: Plan & Space – Work with furniture stickers to create space plans based on inspiration from magazines, books, catalogs, etc.

Step 3: Design &Visualize – Color your space plan with pencil or markers based on your collection of fabrics, paint colors, flooring samples, etc. and create your design board.

Step 4: Create & Decorate – Now the fun begins. Bring your design board to life and decorate or remodel your space.

Along with the basic tools the line provides tips and education from the interior design field focusing on the basic elements of design such as balance, scale, symmetry, function and design. “Homespacing” is designed to work with all design styles and encourage an individual approach. The “Guide to Understanding Homespacing” is included in every kit and walks you through the process, providing visual examples and design tips from interior designers.

Currently, Canvas Home Basics line of products can be purchased from www.interiordesignsupplies.com and retailers throughout the US and Canada or call 1-866-376-9961 for a retailer near you. Visit us on the web www.canvascorp.com.

All-in-One Paint System Includes Primer, Paint, Matching Putty and More

As published on Building Online

SPRINGDALE, AR - April 26, 2007 -- Canvas Corp. has announced a complete paint system that offers creative do-it-yourselfers an opportunity to simplify their weekend remodel project.

The Canvas Home Basics Paint System includes primer, interior matte latex wall paint, sample size cans, furniture, cabinet and trim paint and their exclusive revolutionary latex wall putty.

Several factors make the Pre-Mixed Canvas Home Basics Paint Line unique:

A 'first in the market' matching wall putty that allows you to fill holes and blemishes with instant results – no sanding or repainting necessary.

Furniture, Cabinet and Trim Paint (featuring Diamondhard™ technology) with a gloss finish that eliminates the sanding and priming process and adheres to almost any surface including finished furniture, cabinets, metal, brick, concrete, drywall, peg wall, and plastic.; offered in ten pre-mixed colors.

The simplicity of seven neutral colors developed with interior designers for their universal appeal in creating a perfect canvas for any home remodel project. Factory tinted paint for close to a perfect color match every time. Ceramic bead technology which levels to a velvety smooth finish that allows the matte finish wall paint to be durable and washable.

The lowest VOC levels (volatile organic compounds) of any high quality paint available which translates into low odor and less fumes. Manufactured to the highest standards in the US based on strict Southern California requirements and meets manufacturing requirements in all 50 states.

While homeowners have plenty of choices when it comes to painting the interior of their home, Canvas Home Basics offers pre-mixed and easily matched paint that is environmentally smart in the Canvas Naturals™ color palette that is soothing and versatile.

To add to the simplicity of completing a project in a weekend, Canvas Corp. created a revolutionary new wall putty that comes in the same colors as their line of wall paint, thus eliminating the need to fill holes with putty, wait several hours for it to dry, sand and then repaint. The Canvas Wall Putty simply blends into the matte finish wall paint, dries quickly and enables the homeowner to move on to the next job.

Currently, Canvas Home Basics line of paint products can be purchased from www.premixedpaint.com or call 1-866-376-9961 for a retailer near you. Later this year, the company will introduce a Homespacing Product Line that will provide professional secrets, tips and tools so homeowners can organize and design their job as easily as an interior designer. Additionally, they will introduce a Decorative Hardware Line in unique finishes of the home.

NEW PAINT COLLECTION OFFERS CREATIVE DO-IT-YOUSELFERS SIMPLICITY, TIME SAVINGS AND VERSATILITY

April 1, 2007/Springdale, AR -- Canvas Corp. has announced a complete paint system that offers creative do-it-yourselfers an opportunity to simplify their weekend remodel project.

The Canvas Home Basics Paint System includes primer, interior matte latex wall paint, sample size cans, furniture, cabinet and trim paint and their exclusive revolutionary latex wall putty.

Several factors make the Pre-Mixed Canvas Home Basics Paint Line unique:

A ‘first in the market’ matching wall putty that allows you to fill holes and blemishes with instant results – no sanding or repainting necessary.

Furniture, Cabinet and Trim paint (featuring Diamondhard™ technology) with a gloss finish that eliminates the sanding and priming process and adheres to almost any surface including finished furniture, cabinets, metal, brick, concrete, drywall, peg wall, and plastic.; offered in ten pre-mixed colors.

The simplicity of seven neutral colors developed with interior designers for their universal appeal in creating a perfect canvas for any home remodel project.

Factory tinted paint for close to a perfect color match every time.

Ceramic bead technology which levels to a velvety smooth finish that allows matte finish wall paint to be durable and washable.

The lowest VOC levels (volatile organic compounds) of any high quality paint available which translates into low odor and less fumes.

Manufactured to the highest standards in the US based on strict Southern California requirements and meets manufacturing requirements in all 50 states.

After consulting with interior designers from Europe and the US, Canvas Corp. created the line to offer homeowners an easier way to choose paint and finish projects in a weekend without suffering through the dizzying array of colors often available through large home products retailers. In addition, the neutral palette colors enable homeowners to create a perfect wall canvas that allows them to show off their style whether they are home staging for a quick sale, flipping an investment property, redecorating their current home or settling in to a new environment.

To add to the simplicity of completing a project in a weekend, Canvas Corp. created revolutionary new wall putty that comes in the same colors as their line of wall paint, thus eliminating the need to fill holes with putty, wait several hours for it to dry, sand and then repaint. The Canvas Wall Putty simply blends into the matte finish wall paint, dries quickly and enables the homeowner to move on to the next job.

"Our primary goal was to create a system that would enable the homeowner to complete a remodeling or redecorating project with less frustration and more satisfaction,” said Christine Meier, VP of Marketing for Canvas Corp. “Our pre-mixed paint is modeled after the great paints of Europe and our entire product line is Inspired by designers, Created by merchants and Designed for everyone.”

Currently, Canvas Home Basics line of paint products can be purchased from www.premixedpaint.com or call 1-866-376-9961 for a retailer near you. Later this year, the company will introduce a Homespacing product line that will provide professional secrets, tips and tools so homeowners can organize and design their job as easily as an interior designer. Additionally, they will introduce a decorative hardware line in unique finishes of the home.

Canvas Corp. attends the National Hardware Show in New York Nov.2006 and receives a lot of attention from major Retailers around North America

View National Hardware Show 2006 Press Release

Inspired by Interior Designers, Developed by Merchants and Created for Everyone – A Beautiful Line of Pre-Mixed Matte Finish Interior Paint

(Springdale, AR – August, 2006) – Creating the perfect canvas in every living space is the goal of Canvas Home Basics, the boutique paint and hardware line of Canvas Corp LLC. Creating the perfect home canvas provides the backdrop for the artist in every home owner and interior designer to create an interior that is unique.

The line begins with Canvas’ designer quality, interior matte wall paint – a beautiful line of pre-mixed, interior wall paint formulated with the latest in paint technology

When designing the paint, Canvas looked to the Interior Design trade for design and color direction and to the consumer market for true “needs and wants.” Canvas Home Basics Interior Matte Wall Paint was created from the interior designers want for a high quality matte finish in a neutral color palette and the consumer’s desire for reduction of fear in paint color decision making, ease of application and simplicity in cleaning and care.

This amazing new line of acrylic/latex interior paint is comparable in quality to the best of the best on the market. The innovative addition of Ceramic Technology – adding one of the newest raw materials in the paint industry, ceramic microspheres, to the paint – is what makes this great paint formula stand above the rest. Ceramic micropheres are tiny, round ceramic beads that act as a filler in between the pigment particles in the paint, creating a very densely packed and smooth paint surface.

Gary Danell, an industry expert on paint, explained that ceramic technology makes the paint surface more stain resistant. “Dirt and grime can not get a grip and are easily washed away. The ceramic microspheres are also very hard, which gives the paint surface a tough finish that is velvety soft.”

While every Interior Designer has their own signature style, when it comes to recommending the most versatile color palette, most recommend a neutral palette. It is the perfect backdrop in any home environment. It is also the choice of realtors and new home buyers. Canvas Interior Matte Wall Paint is available in the Canvas Naturals™ color palette, a focused collection of neutral colors in light to mid tones. This color palette is the basis color palette for the Canvas Home Basics Brand.

Christine Meier, co-founder of Canvas Corp and VP of Marketing, Development and Sales, and her merchandising team spent time with interior designers from around the world studying their work. They also studied today’s consumer paint market and the opportunities for products that make the overall interior paint experience better.

Upon discussing the many theories and opinions on color, it became clear that the overwhelming belief is using a neutral color palette to create a perfect canvas. “We were able to create a very basic palette of neutral colors we call our Canvas Naturals™.” Meier said. “These pre-mixed colors are available across the board in our Interior Wall Paint, our Furniture, Cabinet and Trim Paint and our Latex Wall Putty. Each formula and color blend was created with the final outcome being that every paint would dry to the same color, perfect color match every time, regardless of finish.”

Today’s paint market can be overwhelming to the consumer. With so many color choices available and a general lack of education on paint quality and properties, choosing paint can be intimidating. . “We wanted to bring to market a paint line that is clean, simple and gives amazing results every time,” Meier said. “We wanted to bring products that actually solved issues faced everyday such as a matte finish paint that is washable and a pre-tinted wall putty that allows you to fill wall holes without re-painting, simple ideas that will affect the paint market as we know it today.”

Canvas Corp LLC, based in Springdale, Arkansas, was founded in 2005 and is taking the home interior and home staging industries by storm. Canvas Home Basics products are sold through retail stores and online. For more information visit www.canvascorp.com or call 1-866-376-9961.

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For information Contact:
Sara Landis, Marketing Director
Canvas Corp LLC
slandis@canvascorp.com
866-376-9961
479-601-2622

CANVAS CORP LLC