Canvas Corp History
The Canvas Home Basics product line has assumed many different faces since its inception, culminating in a combination of classic and unique hardware items and home decorating products. The origin of the line began with the realization that gaps existed in the most basic product categories within the Do-It-Yourself market. Canvas brought together a diverse group of designers and merchants from around the world to fill those gaps and bring Canvas Home Basics to life.
Why we created this product line
The approach used in creating this innovative product line was very similar to the approach an interior designer would use when creating a room. Inspiration came from traveling Europe and the United States and working side-by-side with those who know home building and interior design the best. It was important to choose colors that complimented and balanced one another and products that were not only functional and supportive of the way homes are run today, but products that were also smart environmentally. The outcome? A very eclectic and necessary mix of high quality products that utilize fresh, inventive packaging. The line is made up of pre-mixed, interior wall paint in designer neutral colors, nails and screws in the most popular metal finishes, a line of space planning products (Homespacing) and a complete line of totes and storage that were designed for the design trade. Each product stands on its own in design, function and style.
The boutique packaging used in the line solves two very important issues: (1) to protect, and sell the products themselves, and (2) to create products that are as beautiful to display as they are useful. The neutral color palette allows the products to blend into every home. After carefully studying the evolution of the kitchen accessory market, many of those “kitchen” storage principals were adapted giving homeowners the means to bring tools and hardware from the garage into the home where they can be easily accessed and used on a daily basis. The Canvas Home Basics Line is converting Hardware to Home Décor.
What we mean by Designer Quality
The quality of Canvas Home Basics products is called Designer Quality. This means that each product is designed to do what it says it will do, look great in the process and have longevity. The old adage “they don’t make it like they used to,” does not apply to Canvas Home Basics products. Canvas focuses on “making it like they used to” and educating their global suppliers to produce a quality product at a price that is still a value to the consumer.
The founders of Canvas thought it important from the beginning to look at the environmental aspects of the line and determined to work in what has now been coined as “Environmentally Smart” mode. That thought process has been put in place throughout the company and drives everyone involved to try to make a difference, no matter how small, whenever possible. The products are designed to have as little packaging as possible. Recycled materials are used whenever possible. Manufacturing focuses on renewing the resources that are consumed and using factories that control or eliminate byproducts produced by the manufacturing process. Natural products are used over solvent based products whenever possible. Canvas has been fortunate to partner with numerous suppliers that have very similar philosophies and together are making an even bigger difference.
Canvas Home Basic’s products are sourced globally. In the future the company hopes to bring products into the line that support artisans world-wide in an effort to help improve the lives and the communities where those artisans live.
Our Company Philosophy
The goal of Canvas Corp LLC is to create a company that revolves around the many good practices of business learned through the years and puts into place a system of checks and balances to avoid repeating negative experiences whenever possible.
Recognizing that a company is made up of the people, the suppliers, the customers and the consumers that support its products, Canvas feels it is important to have a strong respect for the individual. Randy Meier, president, is quoted as saying. “We are in the business of building people and we make products to practice.”
Canvas Corp has put together a dynamic team that functions in an exciting, creative and unstructured work environment which allows ideas to flow and customer and supplier needs to be met. The work ethic built within the team is extremely strong. All energies are put into making customers, suppliers and consumers successful. A key decision was made from the beginning to work only with nice people who have the same goals and outcomes that the Canvas team exhibits.
The continued development of the Canvas Home Basics product line will be consumer and customer driven. Canvas focuses very closely on customer needs and the needs of their customers. The goal: to build very close relationships with customers and to do everything possible to make them successful.
